With its current features, it is closer to 4 stars, but I'm giving it 5 after my interaction with Mark on the platform as it seems a lot of what I'm hoping for out of a simple CRM is in the works. I do think there is a real place in the market for a simple CRM like this that could potentially be powerful under the hood, but super simple to use. It wasn't clear how to use the lifecycle stage but Mark helped me figure it out (I couldn't see the white-on-white) to activate it. Once gmail integration is included, this deal will be a steal.