Encharge

I cannot understand how someone can rate Encharge with only one star and then, in the same review, write that it is "just" a better Mailchimp...

Because that is exactly the point: Encharge is indeed better than most established email marketing tools out there! I've used several tools before – MailerLite, Mailchimp, Brevo, etc. – all great tools, but I am blown away by the segmentation and automation capabilities of Encharge. You can build Segments based on custom fields AND tags, as well as other metrics combined (opens, clicks, and so on...) – you CANNOT do this in Mailchimp.

I do understand why some might be disappointed that this LTD is "only" mapped to the Growth Plan and doesn't include features from the Premium Plan – but even so, the features it does include are more powerful than those offered by most globally established email marketing tools.

Encharge is almost perfect - the only thing I just wish is that the filter system (under People) offered more options and that you could manually change things like custom fields after selecting multiple people (like you can do in Brevo). Currently, for changes involving multiple people, I always have to create a separate automation flow, which feels like a somewhat “time-consuming” workaround. Also, the look and feel could be optimized in some areas.

But honestly, that's just "nitpicking on a high level" – Encharge is truly brilliant!