I wanted to like this product because the description was promising, but it's not ready yet, and I disliked it a lot.
I just received an email yesterday announcing version 2.0. The email doesn't have a link to the "new version", so I assume it's the same URL as before, which looks exactly like the old version. Things that I find super annoying about the product:
Confusing, confusing, confusing: Upon login you are always presented with a huge popup that occupies half the real estate. Why? It immediately feels like I've been spammed. It feels incredibly counterproductive and only after a while, I realize that you need to click on the "Close and explore sample..." button.
If you click on "Create your first brand", another popup opens up with instructions on how to create your first brand. Why? I ALREADY clicked on the button!
Once you figure out how to create your first brand, then you go through a maze of clicks and options to add your assets. First, you need to create a "Collection", then you need to create "Groups", and only then, you can create your assets.
Adding assets then it's just a matter of dragging and dropping your asset and editing a few simple fields. I agree that Google Drive may be able to give you the same result at less than half the speed.
I purchased another competing product here on AppSumo months ago, and it's infinitely superior and easier to use than brandbay.
In summary, the UX on this product is terrible and as long as they don't fix it, no one on our team will be using it. I am just afraid that by the time they fix it, they will do a rug pull on us and come up with a new subscription tier for which AppSumo users don't qualify. That's become a common practice for many of these vendors.