Easy to connect instagram and support the connection of WhatsApp through QR code, which is much more easy than trying to setup an oficial api. tickets, automations, ai bot... Even mobile app.
The Developer deserves more acknowledgment because this tool Does the basic well done and goes beyond with many features like "CRM" and ticket system.
The only downside would be the dated UI material design...
There's a beta unified widget chat with a much better visual appealing than the actual widget with multiple channels.