I purchased the highest tier 6 ($799) just a few days ago, based on the roadmap and AppSumo reviews. After initial checks and community interactions, I feel compelled to warn others:
- 10 features from the May 2024 roadmap remain undelivered after 8+ months.
- 8 features from the same roadmap were only shipped 10 days ago – a 246-day delay!
- Last weekly update on their Frill.co roadmap: October 2024. No progress communication there since then.
- Threatened with a ban for asking about roadmap delays (details below) – in my first week as a buyer!
While I’ve only used the product briefly, these systemic issues (lack of transparency, aggressive moderation) are a dealbreaker for me as an investor. I’ve already requested a refund.
I won’t even start on the beta-level software, missing basic features like sitemap generation (hello, 2025!), or the fact that core developments are outsourced to third parties – forcing users to pay monthly fees for "premium" plugins (only one is free per website; others cost extra). The unprofessional conduct and threats over legitimate questions are reason enough to abandon a SaaS that tramples its supporters.
To all buyers: Scrutinize the Frill roadmap (stunning.frill.co/roadmap/) – many 'planned' features have stagnated since May 2024. If you accept Early Adopter risks but expect respect and updates, steer clear!
The question that gave me a banning threat:
Me: "when will this (feature) ship? its planned already since 6 May, 2024?
Its a deal or no deal for me, so i really need an ETA, please"
Founder: "Well then no deal. We don't work for you, and if you use such tone again you will be banned. The above feature is a suggestion that is planned, so If you come here treat us like that you will do yourself a favor and be banned, Be respectful, be nice, and we will help you. Otherwise, go to another product. Hope we clear on this. Thank you."
**UPDATE**
The founder claims Frill was never used for official roadmaps. However:
1. Frill was promoted as the central roadmap tool during my purchase.
2. No announcement was made about discontinuing Frill updates.
3. The lack of transparency (last update: Oct 2024) remains unresolved.
Additionally:
- **Frill Status Changes:** Despite claiming Frill hasn’t been used for 8 months, features were marked "shipped" just 11 days ago – a clear contradiction.
- **V3 Launch Issues:** The founder claimed V2 was "last year," yet just days ago, I could only use 1 widget without paying extra for more. Section creation was also buggy and unreliable.
- **Toxic Communication:** Instead of addressing my concerns, the founder accused me of being "rude, bullying, or disrespectful." This pattern of dismissive responses is consistent. In another review, the founder wrote: *'I'll add your name to our list to make sure we keep our bad product as far away as possible from you.'* Such behavior is unprofessional and reveals a pattern of silencing critics rather than improving the product.
As for Common Ninja: Even if widgets were free (or better, just one), outsourcing core features is not what I paid $800 for.