Squirrly SEO

This SaaS is quite comprehensive if you follow their "14 days to better rankings" but doesn’t excel at anything in particular. It takes a rather limited approach to SEO, which will work perfectly for someone with a small site and just a few pages to rank. However, as soon as you’re dealing with a site with thousands of pages, personnal automation becomes impossible because the data is stored on their servers, not yours.

Their so-called automation isn’t really automation—it’s restricted to very specific aspects like metas, and even then, it’s quite mediocre. Something as simple as retrieving the main keyword for each of my articles or products in the database to build automated update workflows is impossible since everything is locked within a SaaS that forces you into a rigid method that won’t suit everyone.

If you know how to code and really want to scale your SEO efforts, other services or WordPress plugins will likely be a better fit. Everything about Squirrly feels handcrafted: it’s perfectly suited for small businesses, but it’s not very effective for large-scale operations.

If you're using WooCommerce, your archive pages are probably the best ones to optimize for SEO, and... Squirrly can't handle it. Therefore, it's useless for e-commerce sites too.

The keyword research is not very accurate for non-english laguages.

Moreover, the interface is quite unintuitive, as the numerous unnecessary features make it easy to get lost.

It's not a bad product, but it's not my cup of tea.