It has much potential but there is many things that need to be improved:
1) It is very slow
When i hit the search button to find businesses it takes a while for businesses to come up
2) It is buggy
I added some businesses to the "My Leads"-Section and i got a message saying "Your Leads have been added" but they did not appear. After doing it again it worked.
3) Some basic functions are missing
For example you have SEO-Tools to generate a SEO-Report. The problem is that this is really an independent tool in which you have to enter a URL to get a report. I would have wished that every lead has a button that says "Generate SEO-Report" instead of me having to go to a seperate section to enter a URL manually. The userflow is just not good in some aspects.
4) The reports do not look nice
The design of the reports is unorganized and does not look good. Since these reports are made for potential leads i would assume they would look top notch but as the reports look like right now i would never send them out to anyone.
5) Advanced functions are missing
You can not edit the reports at all which is also something i would excpet as a basic function.
6) Language is a Problem
I gave to change the language everytime i login instead of the app saving my settings.
Summary
As said, there is much potential but right now the bugs, missing functions and inadequate userflow prevents this from being useable. I hope it will be improved in the future.