The Launch Cart platform is relatively simple to learn and includes some effective sales tools to improve conversions. In regards to the online store builder, the current store themes seem to be mostly "cookie cutter" in style, so I hope they add some customization options that allow users to make their stores more unique. I would like to be able to change the shape and size of buttons such as the "add-to-cart" button. Also, be able to change the size of product photos. (for example show 4 small photos in a row or show 3 larger photos in a row) Additionally, some store owners have only a few products and do not need "categories", so it would be helpful if we could hide categories from the products pages, since it takes up valuable real estate on the left side, that could be used for showing larger product photos or more products. I also think the "Contact Us" and "About Us" pages look way too basic and need some styling improvement. Despite some of the current store design limitations, I think Launch Cart is a good buy and offers a lot of value for shop owners.