When I first saw Junia AI, I didn't look twice at it. I did not need or want another writing tool. I've purchased a few in the past (Frase, MarketMuse, NW, KWHero), and I have a pretty good flow with KWHero. One option offered by Junia is what got me to give it a try - Article Rewriter. The ability to provide the URL to ranking content for a keyword, and it can spin out a pretty solid first draft is clutch. All I have to do is edit, and add images. The workspace itself feels much like Frase, although there are some UX issues that need to be cleaned up (image alt text bleeding into the actual content is really annoying). There are some really nifty features, like automatic internal links added, and brand voice (I haven't tested it, but the option allows you to provide sample content to the tool can learn how to write more closely to your voice). I haven't tried many of the other features and templates available, so not sure how helpful they can be. Junia is the most complete article writer I've used, considering it spins up a first draft complete with featured image, internal and external links, tables, and allows you to include custom instructions. If you don't have an article writing tool, this is a great tool to have. If you do have an article writing tool, Junia isn't going to be any better or any worse (every tool has its own SEO scoring metric), but I think it's great to have simply for the article rewriter option which I haven't seen elsewhere.