Build high impact strategy at scale

Interesting wrapper, but some parts are not clear and learning curve is sometimes complicated. In this rushing AI and startup world, according to me things have to be simple and clear from the first.

FIVE TACOS 🌮🌮🌮🌮🌮 !!!! This app is 🔥🔥🔥🔥🔥. Condensed a weeks worth of work into one day.

I have been in business for several decades and studied business planning and strategy at graduate and post graduate level, and can honestly say that this is probably THE best tool I have ever seen in this area - and I've seen a lot.

It is hard to imagine any kind of business (online or offline) where this wouldn't be of immense value, and not just for a start-up, but for any business at any stage in its development.

Some tools that try to achieve this kind of thing are rather lightweight, and really don't bring much to the party, whereas Frictionless doesn't bring things to the party it IS the party.

In a nutshell, it will help you formulate and perfect your business strategy. That in itself is good, but it does it in a way that really helps and encourages you take things deeper. Instead of having an okay business strategy that checks all the usual boxes, you'll end up with a business strategy that is like the kind of thing you might end up with if you locked a dozen MBA graduates in a room for a week.

And it doesn't stop there. There's so much more that I haven't even touched on.

I wish I'd had this tool over the last few decades, as it would have definitely proved a huge asset and helped me to expand not just my vision as far as both customers and products are concerned, but also how to reach these audiences and how to communicate.

And if you're a marketing agency then this is an absolute no-brainer. I worked for a top agency back in the early 1990s. My main role was to work with the account managers, directors, designers, copywriters, etc, to come up with a business/marketing strategy for large corporates, and then we'd go pitch it to them. The contracts were worth serious money, so we'd pull out all the stops to succeed. This tool would have totally transformed how we approached these pitches, and would taken our pitches to a whole different level. In addition, it would have saved us many days or even weeks, as just to document things like customer profiles, pain points, needs and wants, etc, could take days, and this does so much more.

So, very highly recommended and definitely worthy of a 5 taco rating.

I've only scratched the surface here, and urge you to give it a go if you're an entrepreneur, and particularly if you're a serial entrepreneur.

Wow! I'm surprised there aren't more recipes on here singing frictionless's praises.

The persona profiles of your customers alone is completely worth it. Like knowing what their pain points are, their concerns, and their motivations/responsibilities. I don't know I love it!

The campaign ideas and suggestions are also very good, especially compared to a lot of other AI generated stuff- these ones seem to have real and valid training with depth and knowledge.

And the value propositions were also very good.

Honestly I think there are a few wrinkles to iron out as far as the user experience but that's to be expected on App Sumo products.

I also love the competitor analysis! I was able to use that to convince my client about the best direction for his website build, and to show him clearly what his market position is and where the gap is that he can fill. It also helped me validate the ideas he and I had about his business.

Seriously worth it, IMO. I've bought 2 additional codes for clients I don't even have yet. I know this tool was made more for teams and bigger organizations, but I'm finding it incredibly valuable as a one person agency that helps build revenue streams for clients. Some things I don't need, but the rest is 👍.

We bought 5 credits... This product is pretty much unusable...

Workspaces, you can make them but not delete them despite the instructions saying (Admins) can do both,

Reached out to support who suggested to go to Account section and delete workspace from there... Nope. You delete the account from the account page, not workspace...

Collaborators doesn't work...

Sent email invites, what's the point of having 5 credits if this doesn't work?
Yes, we checked our junk many many times

ICPs goes to a blank page

Identity > Build Brand Voice goes to blank page

You pick a persona and the persona image is not the one you pick that's loaded...

They could benefit from someone who is quality-controlling their product.

The idea behind Frictionless is amazing. Although I am not a professional marketer, I know enough to be dangerous LOL.

Perhaps one could achieve a lot the platform has to offer by using various tools together. Say ChatGPT, Google Docs, etc. But that's time consuming and I'm the type of person who prefers to access everything in one single place, without having to manage and move information across multiple software.

That's why I say it's amazing: everything is in one single place. The interface and the information is not bloated at all. I feel it captures only the essentials. If there were no technical glitches, the experience of working with the software would be quite fast and efficient.

However, there were some technical issues I've encountered when I was trying to create my personas / target audiences and save custom information. The software is probably not exactly finished and some bugs might still exist in production. These could have been deal breakers but like I said... I'm happy to wait and show my support for the product and its team.

The tech support has been very responsive and helpful so far, which is a big plus.

Been using this software even before AppSumo deal and it has been amazing for me.

One of the first reviews i write. This product is complex. It is detailed and really forces you to come to terms with a few things about your business. Thats not a bad thing but you need to know some things to really draw out the high value of Frictionless, namely:
1. Do you know your business, the problem you're trying to solve, and who your target audience is.
2. Are you looking to make sure you have an organized and expanded view of how your strategy and brand will work together.
3. Do you need to draw out key messages from the content you put in.
If yes to the above then you should buy the product. Its that good. But it doesn't know your business so you need to feed it with information and it will help clarify and simplify your messaging and provide you with so much more.

The software still needs some improvement here and there, namely a little more hand holding for those who are not as astute to strategy as others, and the ability to delete things (products subproducts). If those things are simplified then all good. Either way well worth the 5 tacos

None

It’s a comprensive guide to brand. With a lot of element to fill, it make clear the identity and the possible strategy to follow. Maybe is not really for beginner, but if u are an entrepreneur you have to deal with that! Growth your competence and start building your success ❤️