Build high impact strategy at scale

The Reviews on this were promising, but after testing it for 24 hours, I concluded that this is another "all-in-one" AI-powered marketing strategist that is a solution seeking a problem.

Pros
- The idea is appealing.
- Web audit is an interesting tool and, maybe if this was the core function, may be useful to the right users.

Cons
- Many screens could not be read due to colour issues, suggesting the interface has been launched without proper testing.
- Several bugs were encountered beyond that relating to access to features being restricted (resolved themselves) and analysis needing to be re-run.
- Two tickets raised, both for relatively urgent usage issues, with zero response. Supporting documentation is non-existent.
- The output from AI Engine was almost identically inaccurate across all models.
- The output in general was poor, and the marketing strategies don't provide any insight beyond fairly generic suggestions ("Form partnerships with referral sources", "Increase the quantity of high-fee paying clients")
- The workshop functionality seems to be mostly text entry boxes, which create AI summary content, then require further input to create more specific insights. Seems like nothing more than ask > summarise stuff.

All in all, I don't see anything here that a skill for prompt engineering and access to an A.I. model can't do.

I also understand the restriction of "re-using" workspaces, but it does make this a single use product for agencies.

Oddly, adding a new workspace offered me a $39 monthly cost, which is cheaper than adding a Tier on AppSumo - I don't get this at all.

Not meaning to be negative. Merely to point out that I couldn't see how this does what it says it's supposed to in the time I played with it and couldn't see sense in wasting any more time with it.

This is a ridiculously good product. It will give you deep insights into your business, improve your strategy, and they even have workshops on developing different parts of your marketing strategy. If you are a consultant, an agency, or have multiple clients, stack up and add your clients to this. You will be very happy you did. I am, and my clients are going to love it, and we'll be able to fulfill our services even better. I bought one code last time they were live, and ever since I wished I'd bought more. Not only do you get an incredibly detailed marketing and business strategy, but you also get on-point AI-generated marketing content from it with monthly credits. Don't sleep on this one. For the price, it's a steal. The only issue is not being able to transfer the slots to other clients if you lose them, but it's $40 a credit at the highest stacks. You'll probably keep those clients longer if you buy this.

Don't know about the performance and capability yet as my support request went unanswered for 6 months give or take and I just gave up. I'm sure there is some value but it seems they only give you that on one use case basis. You can't repurpose it. You have to pay more or go for a higher plan.

We are using this to model and strategise a new launch. The competitor analysis is better than anything I have seen. The personas are something I would have paid for on their own - much better than some of the dedicated apps that I have seen on here before. But, the real value is how this is mashing up all our competitor analysis and our own strategies and personas to make intelligent and insightful strategy recommendations. The background of the founders in business consultancy, rather than some techs who had an idea for a business strategy app is apparent. Very well thought through.

I needed a tool that can do customer personas, and boy oh boy, do they have personas. Just what I needed! Yes, there are some things to enhance, but Rome wasn't built in a day, and not without funding. This is a lifetime deal, let's show the love. Thanks, Andy for staying behind your baby with loving support, and actually listening to customer feedback.

Interesting wrapper, but some parts are not clear and learning curve is sometimes complicated. In this rushing AI and startup world, according to me things have to be simple and clear from the first.

FIVE TACOS 🌮🌮🌮🌮🌮 !!!! This app is 🔥🔥🔥🔥🔥. Condensed a weeks worth of work into one day.

I have been in business for several decades and studied business planning and strategy at graduate and post graduate level, and can honestly say that this is probably THE best tool I have ever seen in this area - and I've seen a lot.

It is hard to imagine any kind of business (online or offline) where this wouldn't be of immense value, and not just for a start-up, but for any business at any stage in its development.

Some tools that try to achieve this kind of thing are rather lightweight, and really don't bring much to the party, whereas Frictionless doesn't bring things to the party it IS the party.

In a nutshell, it will help you formulate and perfect your business strategy. That in itself is good, but it does it in a way that really helps and encourages you take things deeper. Instead of having an okay business strategy that checks all the usual boxes, you'll end up with a business strategy that is like the kind of thing you might end up with if you locked a dozen MBA graduates in a room for a week.

And it doesn't stop there. There's so much more that I haven't even touched on.

I wish I'd had this tool over the last few decades, as it would have definitely proved a huge asset and helped me to expand not just my vision as far as both customers and products are concerned, but also how to reach these audiences and how to communicate.

And if you're a marketing agency then this is an absolute no-brainer. I worked for a top agency back in the early 1990s. My main role was to work with the account managers, directors, designers, copywriters, etc, to come up with a business/marketing strategy for large corporates, and then we'd go pitch it to them. The contracts were worth serious money, so we'd pull out all the stops to succeed. This tool would have totally transformed how we approached these pitches, and would taken our pitches to a whole different level. In addition, it would have saved us many days or even weeks, as just to document things like customer profiles, pain points, needs and wants, etc, could take days, and this does so much more.

So, very highly recommended and definitely worthy of a 5 taco rating.

I've only scratched the surface here, and urge you to give it a go if you're an entrepreneur, and particularly if you're a serial entrepreneur.

Wow! I'm surprised there aren't more recipes on here singing frictionless's praises.

The persona profiles of your customers alone is completely worth it. Like knowing what their pain points are, their concerns, and their motivations/responsibilities. I don't know I love it!

The campaign ideas and suggestions are also very good, especially compared to a lot of other AI generated stuff- these ones seem to have real and valid training with depth and knowledge.

And the value propositions were also very good.

Honestly I think there are a few wrinkles to iron out as far as the user experience but that's to be expected on App Sumo products.

I also love the competitor analysis! I was able to use that to convince my client about the best direction for his website build, and to show him clearly what his market position is and where the gap is that he can fill. It also helped me validate the ideas he and I had about his business.

Seriously worth it, IMO. I've bought 2 additional codes for clients I don't even have yet. I know this tool was made more for teams and bigger organizations, but I'm finding it incredibly valuable as a one person agency that helps build revenue streams for clients. Some things I don't need, but the rest is 👍.

We bought 5 credits... This product is pretty much unusable...

Workspaces, you can make them but not delete them despite the instructions saying (Admins) can do both,

Reached out to support who suggested to go to Account section and delete workspace from there... Nope. You delete the account from the account page, not workspace...

Collaborators doesn't work...

Sent email invites, what's the point of having 5 credits if this doesn't work?
Yes, we checked our junk many many times

ICPs goes to a blank page

Identity > Build Brand Voice goes to blank page

You pick a persona and the persona image is not the one you pick that's loaded...

They could benefit from someone who is quality-controlling their product.

The idea behind Frictionless is amazing. Although I am not a professional marketer, I know enough to be dangerous LOL.

Perhaps one could achieve a lot the platform has to offer by using various tools together. Say ChatGPT, Google Docs, etc. But that's time consuming and I'm the type of person who prefers to access everything in one single place, without having to manage and move information across multiple software.

That's why I say it's amazing: everything is in one single place. The interface and the information is not bloated at all. I feel it captures only the essentials. If there were no technical glitches, the experience of working with the software would be quite fast and efficient.

However, there were some technical issues I've encountered when I was trying to create my personas / target audiences and save custom information. The software is probably not exactly finished and some bugs might still exist in production. These could have been deal breakers but like I said... I'm happy to wait and show my support for the product and its team.

The tech support has been very responsive and helpful so far, which is a big plus.

Been using this software even before AppSumo deal and it has been amazing for me.