I was initially skeptical about Fraud Blocker, especially regarding its effectiveness in the context of affiliate marketing. However, I decided to give it a try with Tier 1 and ultimately upgraded to Tier 4 before the discount ended.
After reviewing numerous chats, comments, and messages, I believe that anyone involved in advertising should at least consider trying it out. However, it's crucial to understand how it works before diving in.
In short:
Traffic Blocking: Fraud Blocker does not block traffic to your site.
Invalid Clicks: It specifically targets invalid clicks by analyzing user behavior through its algorithm.
Blocking Mechanism: The tool utilizes a combination of blacklisted IPs and VPN detection, along with intelligent routines to identify fraudulent activity.
Dashboard Savings: The savings displayed in the dashboard are not absolute; they serve as an indicator that you can fine-tune based on your average cost-per-click (CPC).
Click Handling: The first click from a user is not blocked, ensuring that you don’t lose potentially valid clicks. Subsequent clicks may be blocked based on user behavior, but again, no traffic to your site will be blocked—only ads will be restricted for specific IPs and users.
I tested the tool and decided to disable VPN blocking, as many legitimate users utilize VPNs. However, settings can be adjusted for fine-tuning.
I recommend purchasing, testing, and then making an informed decision. When combined with a tool that tracks attribution clicks, Fraud Blocker can be an excellent asset for any serious advertiser.
While there is room for improvement in terms of user experience and options, the tool is functioning well in its current state. My testing has been limited to Google Ads, so I cannot provide insights on its performance with Meta.
Good luck!