I am not even sure what my API will sell but I am a data junkie so I will figure it out. But people are crazy for not picking up codes. This is an entire business in a box. Their back end and documentation is fantastic. And they have the onboarding thing down quite well.
You might be saying "but Dave you just said you havent built yours out yet" and that is true but in my experience with deals if everything is clean, well thought out, documented, content machine turned on, etc. as they launch then they are actually running it like a real business. And with the API world just blowing up the ocean is blue for these guys.
Buy a code, or wish you had a year from now.