Google Analytics alternative that protects your data and your customers' privacy

About Matomo

Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.

• Visitors

  Understand who your visitors are and target more visitors who you know will convert. You can learn more about the Visitors feature at https://matomo.org/visitors/.

• Behaviour

  Understand the true value of your content and create clearer user pathways that impact your business. You can learn more about the Behaviour feature at https://matomo.org/behaviour/.

• Acquisition

  Discover and take action on the marketing channels that have the biggest ROI for your business. You can learn more about the Acquisition feature at https://matomo.org/acquisition/.

• Multi Attribution

  Accurately estimate any marketing channel and make smarter decisions when determining advertising spend. You can learn more about the Multi Attribution feature at https://matomo.org/multi-attribution/.

• Ecommerce

  Understand who your customers are and get comprehensive insights into your customers' purchasing behaviours. You can learn more about the Ecommerce feature at https://matomo.org/ecommerce/.