Google Analytics
Get essential customer insights with Google Analytics
Understand your customers across devices and platforms to improve marketing ROI
About Google Analytics
Unlock the power of your customer data with Google Analytics. This robust, free-to-use tool gives businesses of all sizes a complete understanding of their customers across devices and platforms. Whether you run an e-commerce store, a local service business, or a global enterprise, Google Analytics provides the insights you need to make smarter, more customer-centric decisions. By tracking how users interact with your website and mobile app, the platform reveals the full customer journey - from initial discovery to conversion and beyond. With built-in automation, intuitive reporting, and seamless integrations across Google's advertising and publisher tools, Google Analytics empowers you to unlock new growth opportunities. Uncover hidden trends, anticipate future actions, and fine-tune your marketing strategy to deliver exceptional experiences that keep customers coming back. No matter your industry or business model, Google Analytics is a trusted, indispensable ally in your quest to understand and delight your customers. Unlock the insights you need to drive real results and stay ahead of the competition.
Built-in Automation
Get fast answers to questions about your Analytics data, predict user behavior, and tap into powerful modeling capabilities.
Predictive Capabilities
Google's machine learning models analyze your data to predict future user actions like purchases or churn, allowing you to target the right audiences.
Proactive Insights
Analytics will automatically detect and surface actionable insights from your data like important changes, new trends, and other growth opportunities you should be aware of.
Privacy-Safe Modeling
Google's machine learning models provide a more complete picture of the customer journey, enhancing your understanding of customer behavior and conversions based on your observed, first-party, and consented data.
Answers to Your Questions
Ask questions in natural language using the search bar to quickly find the metric, report, or insight you're looking for.
Platforms supported
- Windows
- macOS
- Linux
- iOS
- Android
Browsers supported
Developed by
Google Marketing PlatformWhat everyone's saying
I have used Google Analytics for over 20 years and it's been invaluable at understanding the inner workings of my website. However, the recent migration to Google Analytics 4 has lost much of that power and usefulness. They did a TERRIBLE job of the transition, and even now, two years later, there are still things I could do in Universal Analytics (GA3) that I can't do in GA4, and never will be able to, which drives me up the freaking wall. I've tried to like the new version, honest, but I just can't seem to find it in me. I would probably try something like Clicky instead or alongside, which has a lot of great functionality and a reasonable price.
